Emirates has officially renewed its partnership with Tourism Ireland for another two years, solidifying a strategic alliance aimed at boosting inbound travel to Ireland from Australia, New Zealand. The renewal of the Memorandum of Understanding (MoU) underscores both parties’ commitment to promoting Ireland as a premier travel destination.
As part of the renewed partnership, Emirates and Tourism Ireland will explore joint promotional activities, including advertising campaigns and other initiatives to further enhance Ireland’s visibility among key markets.
Emirates Divisional Vice President Australasia Barry Brown, said “We are delighted to renew our partnership with Tourism Ireland for another two years, which underscores Ireland’s strategic significance as a premier European gateway that offers unique cultural experiences and globally celebrated heritage landmarks. This continued collaboration reaffirms our commitment to enhancing inbound visitor numbers and advancing Ireland’s tourism aspirations by showcasing this extraordinary destination to travellers throughout Australia, New Zealand, and across our extensive global network.”
Tourism Ireland’s Manager Australia and New Zealand, Sofia Hansson said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers. We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from Australia to the island of Ireland.”
Since the inaugural Dublin-Dubai flight in January 2012, Emirates has carried more than 3 million passengers on what has grown to become one of the airline’s most successful routes. The airline currently serves the Irish capital with a double daily flight, utilising its wide-body Boeing 777-300ER aircraft carrying up to 1,440 customers daily on the Dublin-Dubai route.
Image Credit: Emirates
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