Shannon based InflightFlix, has officially launched the world’s first Destination Digital Asset Management (DAM) platform for inflight entertainment. The ground-breaking platform was unveiled at Meet the Media in Dublin on 10 February, 2025.
InflightFlix CEO Martin O’Regan, said “As the world’s first dedicated Digital Asset Management platform for inflight destination content, this initiative bridges the gap between destination marketing and the inflight entertainment industry. We are thrilled to introduce a game-changing platform that connects passengers with extraordinary places when planning where to go when they land or dreaming about where to go next.”
The official launch event featured Martin O’Regan, CEO of InflightFlix, Don Welsh, CEO of Destinations International, and Michael Collins, CEO of Travel Media. These industry leaders discussed the inflight opportunities for destinations and inflight entertainment companies to collaborate, innovate, and motivate passengers to travel. 5.2 billion air travellers representing a powerful opportunity to influence travel decisions, airlines and DMOs can leverage the DAM to enhance brand exposure and generate revenue.
The InflightFlix Destination DAM provides tourism boards and airlines an innovative, seamless solution to collaborate and entertain passengers with high-quality destination content across the inflight entertainment ecosystem. This first-of-its-kind digital content hub allows Destination Marketing Organizations (DMOs) to produce compelling, localized content, optimized for multiple inflight channels, including seatback and wireless inflight entertainment, TV series, podcasts, microsites, Live TV, moving maps, and destination apps with direct booking links.
InflightFlix, produces premium destination video guides for airlines in-flight entertainment. The company is producing a global series title “Regions and Reasons to Visit” for destinations in North America, UK, UAE and Ireland. Since 2018 InflightFlix has signed agreements with Emirates, Aer Lingus, Lufthansa Systems and Viasat.
Image Credit: TravelMedia.ie
Irish Aviation Research Institute © 21 February 2025 All Rights Reserved
