Ryanair has launched its new “Prime” service, a subscriber discount scheme designed to reward frequent flyers with a range of exclusive benefits. For just €79 annually, members who fly 12 times a year can save up to five times the cost of the subscription, with potential savings of up to €420.
The “Prime” membership offers a host of perks, including free reserved seats, complimentary travel insurance, and access to 12 monthly seat sales exclusively for members. This ensures that “Prime” members can secure the best flight deals throughout the year. Even those who fly just three times annually will benefit, saving €105—more than the €79 subscription fee.
The “Prime” membership is limited to 250,000 members and will be available on a first-come, first-served basis.
Ryanair CMO, Dara Brady, said “Ryanair has been delivering the lowest fares (and the best services) in Europe for the last four decades, and we’re now extending our price leadership with the launch of our exciting new subscriber discount scheme – Ryanair “Prime”. Ryanair “Prime” is a new subscriber discount scheme for frequent flyers that want to fly regularly but don’t want to break the bank to do so. Costing a modest £79 for a full 12-month subscription, Ryanair “Prime” members will benefit from access to 12 exclusive annual seat sales (1 each month), free reserved seats, and free travel insurance every time they fly with Europe’s No.1 airline. This will deliver great savings of £420 for members who fly 12 times per year, but even “Prime” members who only fly 3 times per year will still save £105 – more than the £79 cost of becoming a “Prime” member.”
Image Credit:
Irish Aviation Research Institute © 30 March 2025 All Rights Reserved
