Shannon Airport has been ranked the country’s best airport brand according to latest research from the RED C Brand Reaction Index (BRI) Ireland 2023. The index, shows Shannon Airport placed in the top 100 emotionally connected brands at number 54 and is the highest-ranking airport brand in Ireland.
The Shannon Airport Group Head of Brand and Marketing, Tim Ryan said, “It is fantastic to see we are ranked as the top airport brand in the country, and this really acknowledges the work across all our departments here in the airport. It is because of this, that people associate such positive emotions and meaningful connections with Shannon Airport.”
RED C conducted the BRI Test ,was conducted online where 2,025 respondents took part in the survey between 1st-22nd June, among the 170 brands across 22 sectors, to see which brands have the highest connection with consumers.
In the Airport and Aviation sector in the overall brand index includes Aer Lingus in 13th place, Cork Airport at 58, Ryanair at 71 and Dublin Airport at 85.
Image Credit: The Shannon Airport Group.
Irish Aviation Research Institute © 11 July 2023 All Rights Reserved
